CHECKLIST
Ark7
Enhancing real estate investment with engaging learning experiences
B2C
+53% Order Completion Rate
Scroll down to explore
My role
UX/UI Design, UX Research
TEAM
TARGET AUDIENCE
Young beginner investors with limited time and high motivation.
TIMELINE
Jul - Sep 2023
The Opportunity
BACKGROUND
Ark7 is a new real estate platform in growth with low conversion rates and challenges attracting high-value users.
WHY IS IT IMPORTANT?
Traditional real estate is complex. Ark7 lowers barriers for its innovation but users are not yet familiar with this new approach.
WHAT WE DO
We developed a Learn and Reward System to educate users, simplify onboarding, and boost engagement.
Ark7 is a new business model not everyone is familiar with.
Users are not motivated to start their first investment.
Impact
MY ROLE
As the Product Designer responsible for the design of Ark7's rewards and learning features from 0-1, I observed a significant rise in user engagement and investment.
IMPROVEMENT
Following the launch of these features, the percentage of new users opting to invest in properties via Ark7 experienced a dramatic increase, jumping from 14% to 56% in just 2 months, while user engagement rates climbed by 23%.
56%
Order Completion rate
23%
Engagement rate
How might we build trust and clarify the Ark7 business model for users, so they feel secure and confident about investing on the platform?
The Challenge we have...
How Did I Get To The Design Solutions
Domain Research
To better understand the problem space, we chose 4 competitors for a competitive analysis and conducted 6 user interviews.
User Type
In terms of investment experience, there are two main user types:
Research Insights
User Insights: Lack of Handy Learning Resources and Motivation to invest
Demand for Diverse Investment Learning
Users Seek Quick Investment Insights
Current Flow Lacks Retention and Encouragement
#1 Direction
Establish a Learning Circle and Supportive Environment at Key Stages for Better Investment Decisions.
Business Perspectives: Low involvement on app and Fear to invest more
Referral Bonuses Ineffective; Lower Investment Threshold Needed
Boost App Engagement with Events and Social Media
Extend 'Learn' Content to Mobile App
#2 Direction
Keep Users Engaged to Encourage Ongoing Investment and Learning.
User Journey
After conducting a comprehensive examination of the entire user journey, I noticed that users expressed numerous concerns when it came to making their first investment. As a result, by charting the user journey and understanding their emotions and needs, we identified the root of the issues:
Target User Group
Among them, we found that 69% of users give up at the stage of making their first investment, and 75% of those who give up are young individuals (aged 18-39). From this, we derived the profile of our target user group:
Through brainstorming the features we hope to see on the existing pages to encourage users to place orders and interact, we have identified several possible directions to solve the problem.
Successful Stories
✅ Encourage other users to invest after knowing how much money other people have made
❌ It is difficult to define the amount of returns from successful investments, as it involves user privacy and credibility.
Property Recommendation
✅ Help users narrow down their investment options.
❌ Users are unfamiliar with Ark7's business and lack sufficient trust to place orders.
Learn + Points
✅ Help users understand the Ark7 business model, build trust, and encourage them to place orders by earning points through learning.
How might we help new users to make informed investment decisions by offering educational and supportive resources at key stages?
To Further Define...
User Flow
I enhanced the user experience by encouraging new users to learn the concept first, then rewarding them with a bonus for redeeming free properties, boosting confidence and motivation for initial investments.
Ideation
Concept Development
Using user research insights, I designed user flows and mid-fidelity screens to motivate initial investments by building trust and explaining the innovative business model.
Evaluation
User Testing and Iterations
Through user testing on high-fidelity screens build upon the mid-fidelity screens, 90% users expressed that the rewards and learning features have enhance their engagement using the app.
Final Design - A Successful Launch
Take courses and complete quiz to earn points:
Learn how reward system works:
Check and redeem points:
Post-Launch Adjustments
01
Assistance in making decisions
Feedback showed users actively engaged with learning and investment rewards, but sharing rewards had low engagement. A key issue was users’ hesitation to share their investment stories due to privacy concerns.
Our primary goal at this stage was to build user trust in the product and encourage them to place orders. Therefore, instead of encouraging them to share their stories on social media, we focused on providing more professional investment advice within the product to assist them in making decisions.
Integrated Educational Support:
We added content from the website into the app, making it easier for users to learn. The new sections, "Market Insights" and "Expert Insights," offer convenient access to the latest real estate and investment knowledge.
02
All Users’ Perspective in Long-Term
From a long-term perspective, we needed to ensure the Learn and Reward feature didn’t make the user flow feel heavy or unintuitive for experienced investors.
To address this, we focused on making the feature user-friendly and emphasizing easy investments, avoiding the impression of an immature business model with a low threshold.
Minimized Impact on Main Interface:
After detailed discussions and iterations, we redesigned the Ark Circle section into Ark7 Moments, ensuring it blends naturally into the layout without dominating the screen.
Takeaways
Product Improvements:
Clearer Navigation
Centralized Information: Linking the homepage banner to the Profile section improved access to reward details.
Clear Entry: Switching banners to individual courses reduced confusion about promotions.
Visualized and Interactive Data
Enhanced Course Access: Play buttons next to courses made navigation easier.
Cleaner Design: Simplified headers and cards improved visual clarity and usability.
Individual and Team Collaboration Growth:
Individual Growth
I gained domain knowledge about real estate investments, enhancing my understanding of user needs, business priorities.
Team Collaboration
Collaborating with the development team, I contributed to solutions that reduced development costs while maintaining business value and increasing user satisfaction.
Future Steps
Comprehensive Rewards System Integration:
To ensure MVP viability, begin with pilot features for individual incentives (e.g., profile completion, referrals). Only if these prove effective, proceed to combine all incentives into a unified system.
WCAG-Compliant Color Scheme:
Since the current color scheme is based on brand colors and there is a reluctance to change them, avoid large green backgrounds with white text to meet accessibility standards without altering the brand’s identity.
More to explore
Mobile Application Design | Fintech
Ark7 Learn and Reward System
Design end-to-end learning and rewards system to enhance user engagement and order completion rate
Read Case Study
B2C
+53% Order Completion Rate
Web Application Design | SaaS
Orby AI Process Dashboard Redesign
Redesign Saas Process Automation Dashboard to improve operational efficiency and task completion rate
Read Case Study
B2B
Document AI
Carplay Application Design | HMI
JourneyLink V2V Carplay System
A HMI system that forging seamless connections among long-distance multi-vehicle roadtrips
Read Case Study
HMI
80% task success rate
Let's Connect!
Feel free to get in touch with me here ↓
jenniferzeng5562@gmail.com
Instagram →
Crafted with love
by Jennifer Zeng in New York City © 2024
Ark7
Enhancing real estate investment with engaging learning experiences
Scroll down to explore
My role
UX/UI Design, UX Research
TEAM
TARGET AUDIENCE
Young beginner investors with limited time and high motivation.
TIMELINE
Jul - Sep 2023
The Opportunity
BACKGROUND
Ark7 is a new real estate platform in growth with low conversion rates and challenges attracting high-value users.
WHY IS IT IMPORTANT?
Traditional real estate is complex. Ark7 lowers barriers for its innovation but users are not yet familiar with this new approach.
WHAT WE DO
We developed a Learn and Reward System to educate users, simplify onboarding, and boost engagement.
Ark7 is a new business model not everyone is familiar with.
Users are not motivated to start their first investment.
Impact
My Role
As the Product Designer responsible for the design of Ark7's rewards and learning features from 0-1, I observed a significant rise in user engagement and investment.
Improvement
Following the launch of these features, the percentage of new users opting to invest in properties via Ark7 experienced a dramatic increase, jumping from 14% to 56% in just 2 months, while user engagement rates climbed by 23%.
56%
Order Completion rate
23%
Engagement rate
How might we build trust and clarify the Ark7 business model for users, so they feel secure and confident about investing on the platform?
The Challenge we have...
How Did I Get To The Design Solutions
Domain Research
To better understand the problem space, we chose 4 competitors for a competitive analysis and conducted 6 user interviews.
User Type
In terms of investment experience, there are two main user types:
Research Insights
User Insights: Lack of Handy Learning Resources and Motivation to invest
Demand for Diverse Investment Learning
Users Seek Quick Investment Insights
Current Flow Lacks Retention and Encouragement
#1 Direction
Establish a Learning Circle and Supportive Environment at Key Stages for Better Investment Decisions.
Business Perspectives: Low involvement on app and Fear to invest more
Referral Bonuses Ineffective; Lower Investment Threshold Needed
Boost App Engagement with Events and Social Media
Extend 'Learn' Content to Mobile App
#2 Direction
Keep Users Engaged to Encourage Ongoing Investment and Learning.
User Journey
After conducting a comprehensive examination of the entire user journey, I noticed that users expressed numerous concerns when it came to making their first investment. As a result, by charting the user journey and understanding their emotions and needs, we identified the root of the issues:
Target User Group
Among them, we found that 69% of users give up at the stage of making their first investment, and 75% of those who give up are young individuals (aged 18-39). From this, we derived the profile of our target user group:
Through brainstorming the features we hope to see on the existing pages to encourage users to place orders and interact, we have identified several possible directions to solve the problem.
Successful Stories
✅ Encourage other users to invest after knowing how much money other people have made
❌ It is difficult to define the amount of returns from successful investments, as it involves user privacy and credibility.
Property Recommendation
✅ Help users narrow down their investment options.
❌ Users are unfamiliar with Ark7's business and lack sufficient trust to place orders.
Learn + Points
✅ Help users understand the Ark7 business model, build trust, and encourage them to place orders by earning points through learning.
How might we help new users to make informed investment decisions by offering educational and supportive resources at key stages?
To Further Define...
User Flow
I enhanced the user experience by encouraging new users to learn the concept first, then rewarding them with a bonus for redeeming free properties, boosting confidence and motivation for initial investments.
Ideation
Concept Development
Using user research insights, I designed user flows and mid-fidelity screens to motivate initial investments by building trust and explaining the innovative business model.
Evaluation
User Testing and Iterations
Through user testing on high-fidelity screens build upon the mid-fidelity screens, 90% users expressed that the rewards and learning features have enhance their engagement using the app.
Final Design - A Successful Launch
Take courses and complete quiz to earn points:
Learn how reward system works:
Check and redeem points:
Final Design - A Successful Launch
01
Assistance in making decisions
Feedback showed users actively engaged with learning and investment rewards, but sharing rewards had low engagement. A key issue was users’ hesitation to share their investment stories due to privacy concerns.
Our primary goal at this stage was to build user trust in the product and encourage them to place orders. Therefore, instead of encouraging them to share their stories on social media, we focused on providing more professional investment advice within the product to assist them in making decisions.
Integrated Educational Support:
We added content from the website into the app, making it easier for users to learn. The new sections, "Market Insights" and "Expert Insights," offer convenient access to the latest real estate and investment knowledge.
02
All Users’ Perspective in Long-Term
From a long-term perspective, we needed to ensure the Learn and Reward feature didn’t make the user flow feel heavy or unintuitive for experienced investors.
To address this, we focused on making the feature user-friendly and emphasizing easy investments, avoiding the impression of an immature business model with a low threshold.
Minimized Impact on Main Interface:
After detailed discussions and iterations, we redesigned the Ark Circle section into Ark7 Moments, ensuring it blends naturally into the layout without dominating the screen.
Takeaways
Product Improvements:
Clearer Navigation
Centralized Information: Linking the homepage banner to the Profile section improved access to reward details.
Clear Entry: Switching banners to individual courses reduced confusion about promotions.
Visualized and Interactive Data
Enhanced Course Access: Play buttons next to courses made navigation easier.
Cleaner Design: Simplified headers and cards improved visual clarity and usability.
Individual and Team Collaboration Growth:
Individual Growth
I gained domain knowledge about real estate investments, enhancing my understanding of user needs, business priorities.
Team Collaboration
Collaborating with the development team, I contributed to solutions that reduced development costs while maintaining business value and increasing user satisfaction.
Future Steps
Comprehensive Rewards System Integration:
To ensure MVP viability, begin with pilot features for individual incentives (e.g., profile completion, referrals). Only if these prove effective, proceed to combine all incentives into a unified system.
WCAG-Compliant Color Scheme:
Since the current color scheme is based on brand colors and there is a reluctance to change them, avoid large green backgrounds with white text to meet accessibility standards without altering the brand’s identity.
Mobile Application Design | Fintech
Ark7 Learn and Reward System
Design end-to-end learning and rewards system to enhance user engagement and order completion rate
Read Case Study
B2C
+53% Order Completion Rate
Web Application Design | SaaS
Orby AI Process Dashboard Redesign
Redesign Saas Process Automation Dashboard to improve operational efficiency and task completion rate
Read Case Study
B2B
Document AI
Carplay Application Design | HMI
JourneyLink V2V Carplay System
A HMI system that forging seamless connections among long-distance multi-vehicle roadtrips
Read Case Study
HMI
80% task success rate
More to explore
Let's Connect!
Feel free to get in touch with me here ↓
jenniferzeng5562@gmail.com
Crafted with love
by Jennifer Zeng in New York City © 2024
Instagram →