JourneyLink

Forging seamless connections among long-distance multi-vehicle road trips

Scroll down to explore

My role

Product design, Visual Design, Strategy

TEAM

TARGET AUDIENCE

Long-distance multi-vehicle road trippers. (United States)

TIMELINE

Apr to Aug 2023 to Ongoing

The Opportunity

BACKGROUND

With rising long-distance travel, current systems struggle to coordinate multiple vehicles efficiently, leading to navigation issues and discomfort.

WHY IS IT IMPORTANT?

Rising traffic demand and growing technology signals a trend toward smarter vehicle interactions. V2V communication optimizes travel flow and fosters connection on the road.

WHAT WE DO

This project introduces a V2V HMI feature for seamless real-time coordination via the growing Internet of Vehicle.

A Glimpse into the Journey

The Challenge we have...

How can we create a connected experience for team drivers traveling in separate cars during lengthy road trips?

The Approach

What we heard from the users...

We undertook focused interviews with 8 car owners from 20-50 in all gender, centering our discussions around the following key areas:

ACTION

Pre-Travel Planning

Road Tripping

Memory Sharing

On the road

Find parking

Take photos

Follow navigation

Listen to music/podcast

Take photos

Add stopping point

Find gas station

Monitor vehicle condition

Communicate locations

Play games with friends

Share things on social media

Send out photos to fellow travelers

Share real time location through phone

Share destination with friends via phone

Research for destination info and weather

Plan the trip itinerary

Download offline map

Share travel plan with friends

Set destination

Check traffic condition

Check vehicle condition

Arrive

Depart

Alert System

Reminder for maintenance when the vehicle abnormal

Inexperienced driver needs help

Automatically generate accident records

Share vehicle accidents’ info with insurance company

Users concern about...

Travel Plans

"As the responsible driver, I like to mark key points on the map in advance and download offline maps based on our plan."

Navigation

"I wish there was a feature to sync the itineraries of all team members, so we could see each other’s locations in real-time."

Activities During Trips

"I want an easy way to mark the places we’ve visited, so it’s simpler to remember and share our travel experiences."

Emergency Situations

"I want to know if other drivers are facing difficulties, so I can offer help if needed."

Among them, we found that young individuals prefer traveling with friends or family and value technology that supports detailed planning and safe experiences.

What's on the existing vehicle system landscape?

Innovation highlights few car brands have pioneered that we think could potentially elevate user experience during long distance group road trip:

The 3 most valuable features that users asked for were:

Vehicle-To-Vehicle Communication

Camera Display & Recording

Video Chatting

Features commonly used by road trippers in other applications that we could integrate to vehicle system:

Travel-Focused Navigation System

GPS Trip Tracking

Weather & Road Condition Check

Emergency React System

Core Features

Company

Safety

Real-time

Communication

Sync

Destination

View

Capture

Pin-It

Marker

Deviation

Notice

Emergency

Help

Design Exploration

User Flow

Key Areas of Focus

Seamless Onboarding with Itinerary Sync & Offline Maps:
These features enhance convenience and ensure uninterrupted navigation, even in low connectivity areas.

Prioritizing Key Features:
We focus on real-time audio, urgent alerts, deviations, map markups, and sharing views.

Effective Initiator-Receiver Communication:
The HMI system supports smooth communication between leaders and team members through streamlined notifications and real-time updates, promoting seamless collaboration.

Layout Explore

1. Horizontal Cards

Cons :

Limited Information display on each card.

Hard to access the button on the right.

2. Vertical Cards

Cons :

Main functions are far away from driver.

Function distribution is scattered.

3. Multiple Cards

Pros:

Consolidation of diverse functions on the left side, facilitating simplified access for drivers.

Winner Scheme

1

Voyage link main function panel - Real-time communication, Pin-it Marker, View Capture

2

Basic functional setting panel - Car condition, Air condition settings, Music, Volume, More apps

3

Expansion of the Main Function Panel - Incorporating a slide-in side panel to enhance driver accessibility

4

Voyage link navigation system - Multi-car location sharing, Travel progress bar

Notification System

  1. Notifications appear in the bottom left, easy to see without distraction.

  2. Displayed one at a time, prioritized by importance and timing for safety.

Validation

Based on the initial user flow, I created a prototype for testing. Working with other designers, we crafted an interview guide and conducted 6 user interviews to validate the design. Participants tested the prototype on tablets or screens while we observed their interactions.

Hi Team, how about we conduct a usability test to validate our design?

Awesome idea! I've already got 6 users lined up. We can craft an interview guide by tomorrow and start the interview process.

Task 2: Answer questions from the interview guide

Task 1: Getting an initial understanding of the feature

User Concerns

Video Call Safety & Timing

75% of users are distracted by video calls and worry about timing, impacting focus on the road.

"Real-time calls help, but video pulls my focus away."

— Justin O.

Event Marking Options

50% of users struggle to mark events within 3 seconds due to too many options.

"Too many choices make it hard to quickly mark the right event."

— Vivian L.

Photo vs. Recording

Users prefer recording over photos when driving, concerned about stability.

"Photos aren’t clear at high speeds; recording works better."

— Annie H.

Accessing Features Quickly

Users find it inconvenient when essential features take over 3 steps to access.

"Quick access is essential—too many steps slow me down."

— Justin O.

JourneyLink

Design Iterations

01

Iteration 01 : View Capture

Adding a toggle between "photo" and "recording" lets users capture views easily, even at high speeds. This feature also enables capturing scenes outside the vehicle.


We refined the layout for smoother operation, ensuring quick, easy access to photo and video modes.

02

Iteration 02 : Real-time Communication System

Based on user feedback, we removed the video chat feature for safety. The updated interface is clearer, focusing on voice and text for easy access.


Now, users can click on avatars for direct group or private chats, avoiding the previous confusion with overlapping call functions. This streamlined setup enhances safety and clarity.

JourneyLink

Final Solution - Embark on Adventure with JourneyLink

01

Scenario 1: Sync Itinerary & Download offline map

As Jason, Kate, Phill, and Aiony enter the car, JourneyLink automatically syncs their itineraries. When cell coverage drops, it prompts them to download an offline map, ensuring smooth navigation without an internet connection.

02

Scenario 2: Add Stop & Deviation Invite

After hours of driving, Jason decides to stop for a meal. He adds a restaurant to their route and sends an invite to his friends, allowing everyone to join. The deviation feature keeps their trip flexible and enhances the shared experience.

03

Scenario 3: Interaction Along the Road

On the road, Jason spots an accident and marks it on the map to alert his friends. Later, he finds a scenic spot and uses the external camera to capture the view, sharing memorable moments along their journey.

Design Success: User Satisfaction & Impact

Users are pleased with the enhanced travel experience

Team Leader

Teammate 2

Teammate 1

Teammate 4

The trip sync feature is perfect for smooth planning with friends.

Keeping everyone updated on the route has never been easier.

I can quickly mark stops and share beautiful views on the go.

Handling unexpected changes in the plan is now seamless.Handling unexpected changes in the plan is now seamless.

We interviewed 12 individuals across three long-distance road trip teams, and most of them expressed satisfaction with the core features.

Trip Sync

Route Updates

Quick Marking

Overall, we achieve:

3s

Real-time Communication

80%

Task Success Rate

+60%

V2V Interaction

Takeaways and Path Forward

JourneyLink

Forging seamless connections among long-distance multi-vehicle road trips

Scroll down to explore

My role

Product design, Visual Design, Strategy

TEAM

TARGET AUDIENCE

Long-distance multi-vehicle road trippers. (United States)

TIMELINE

Apr to Aug 2023 to Ongoing

The Opportunity

BACKGROUND

With rising long-distance travel, current systems struggle to coordinate multiple vehicles efficiently, leading to navigation issues and discomfort.

WHY IS IT IMPORTANT?

Rising traffic demand and growing technology signals a trend toward smarter vehicle interactions. V2V communication optimizes travel flow and fosters connection on the road.

WHAT WE DO

This project introduces a V2V HMI feature for seamless real-time coordination via the growing Internet of Vehicle.

367 M

Connected Vehicle Count predicted in 2027

10%

Growing Long-Distance Travel Demand annual rate over past 5 years

30%

Increase in traffic over the past decade

The Approach

A Glimpse into the Journey

What we heard from the users...

We undertook focused interviews with 8 car owners from 20-50 in all gender, centering our discussions around the following key areas:

ACTION

Pre-Travel Planning

Road Tripping

Memory Sharing

On the road

Find parking

Take photos

Follow navigation

Listen to music/podcast

Take photos

Add stopping point

Find gas station

Monitor vehicle condition

Communicate locations

Play games with friends

Share things on social media

Send out photos to fellow travelers

Share real time location through phone

Share destination with friends via phone

Research for destination info and weather

Plan the trip itinerary

Download offline map

Share travel plan with friends

Set destination

Check traffic condition

Check vehicle condition

Arrive

Depart

Alert System

Reminder for maintenance when the vehicle abnormal

Inexperienced driver needs help

Automatically generate accident records

Share vehicle accidents’ info with insurance company

Among them, we found that young individuals prefer traveling with friends or family and value technology that supports detailed planning and safe experiences.

Target User Group

1

The young individuals love to travel with friends or family

2

Tech-Savvy and Detail-Oriented

Efficient Planning: Gather information and plan routes effortlessly.

Seamless Coordination: Share plans and communicate unexpected events instantly.

Journey Recording: Capture and share travel experiences easily.

Safety Assurance: Ensure safe journeys and prevent emergencies proactively.

How can we create a connected experience for team drivers traveling in separate cars during lengthy road trips?

The Challenge we have...

What's on the existing vehicle system landscape?

Innovation highlights few car brands have pioneered that we think could potentially elevate user experience during long distance group road trip:

The 3 most valuable features that users asked for were:

Vehicle-To-Vehicle Communication

Camera Display & Recording

Video Chatting

Features commonly used by road trippers in other applications that we could integrate to vehicle system:

Travel-Focused Navigation System

GPS Trip Tracking

Weather & Road Condition Check

Emergency React System

Core Features

Company

Safety

Real-time

Communication

Sync

Destination

View

Capture

Pin-It

Marker

Deviation

Notice

Emergency

Help

Design Exploration

User Flow

Key Areas of Focus

Seamless Onboarding with Itinerary Sync & Offline Maps:
These features enhance convenience and ensure uninterrupted navigation, even in low connectivity areas.

Prioritizing Key Features:
We focus on real-time audio, urgent alerts, deviations, map markups, and sharing views.

Effective Initiator-Receiver Communication:
The HMI system supports smooth communication between leaders and team members through streamlined notifications and real-time updates, promoting seamless collaboration.

Layout Explore

1. Horizontal Cards

Cons :

Limited Information display on each card.

Hard to access the button on the right.

2. Vertical Cards

Cons :

Main functions are far away from driver.

Function distribution is scattered.

3. Multiple Cards

Pros:

Consolidation of diverse functions on the left side, facilitating simplified access for drivers.

Winner Scheme

1

Voyage link main function panel - Real-time communication, Pin-it Marker, View Capture

2

Basic functional setting panel - Car condition, Air condition settings, Music, Volume, More apps

3

Expansion of the Main Function Panel - Incorporating a slide-in side panel to enhance driver accessibility

4

Voyage link navigation system - Multi-car location sharing, Travel progress bar

Notification System

Notifications appear in the bottom left, easy to see without distraction.

Displayed one at a time, prioritized by importance and timing for safety.

Validation

Based on the initial user flow, I created a prototype for testing. Working with other designers, we crafted an interview guide and conducted 6 user interviews to validate the design. Participants tested the prototype on tablets or screens while we observed their interactions.

Hi Team, how about we conduct a usability test to validate our design?

Awesome idea! I've already got 6 users lined up. We can craft an interview guide by tomorrow and start the interview process.

Task 2: Answer questions from the interview guide

Task 1: Getting an initial understanding of the feature

User Concerns

Video Call Safety & Timing

75% of users are distracted by video calls and worry about timing, impacting focus on the road.

"Real-time calls help, but video pulls my focus away."

— Justin O.

Event Marking Options

50% of users struggle to mark events within 3 seconds due to too many options.

"Too many choices make it hard to quickly mark the right event."

— Vivian L.

Photo vs. Recording

Users prefer recording over photos when driving, concerned about stability.

"Photos aren’t clear at high speeds; recording works better."

— Annie H.

Accessing Features Quickly

Users find it inconvenient when essential features take over 3 steps to access.

"Quick access is essential—too many steps slow me down."

— Justin O.

JourneyLink

Design Iterations

01

Iteration 01 : View Capture

Adding a toggle between "photo" and "recording" lets users capture views easily, even at high speeds. This feature also enables capturing scenes outside the vehicle.


We refined the layout for smoother operation, ensuring quick, easy access to photo and video modes.

02

Iteration 02 : Real-time Communication System

Based on user feedback, we removed the video chat feature for safety. The updated interface is clearer, focusing on voice and text for easy access.


Now, users can click on avatars for direct group or private chats, avoiding the previous confusion with overlapping call functions. This streamlined setup enhances safety and clarity.

JourneyLink

Final Solution - Embark on Adventure with JourneyLink

01

Scenario 1: Sync Itinerary & Download offline map

As Jason, Kate, Phill, and Aiony enter the car, JourneyLink automatically syncs their itineraries. When cell coverage drops, it prompts them to download an offline map, ensuring smooth navigation without an internet connection.

02

Scenario 2: Add Stop & Deviation Invite

After hours of driving, Jason decides to stop for a meal. He adds a restaurant to their route and sends an invite to his friends, allowing everyone to join. The deviation feature keeps their trip flexible and enhances the shared experience.

03

Scenario 3: Interaction Along the Road

On the road, Jason spots an accident and marks it on the map to alert his friends. Later, he finds a scenic spot and uses the external camera to capture the view, sharing memorable moments along their journey.

Design Success: User Satisfaction & Impact

Users are pleased with the enhanced travel experience :

Team Leader

Teammate 2

Teammate 1

Teammate 4

The trip sync feature is perfect for smooth planning with friends.

Keeping everyone updated on the route has never been easier.

I can quickly mark stops and share beautiful views on the go.

Handling unexpected changes in the plan is now seamless.Handling unexpected changes in the plan is now seamless.

We interviewed 12 individuals across three long-distance road trip teams, and most of them expressed satisfaction with the core features.

Trip Sync

Route Updates

Quick Marking

Overall, we achieve :

3s

Real-time Communication

80%

Task Success Rate

+60%

V2V Interaction

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Let's Connect!

Feel free to get in touch with me here ↓

jenniferzeng5562@gmail.com

Instagram →

Crafted with love

by Jennifer Zeng in New York City © 2024

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Design end-to-end learning and rewards system to enhance user engagement and order completion rate

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+53% Order Completion Rate

Web Application Design | SaaS

Orby AI Process Dashboard Redesign

Redesign Saas Process Automation Dashboard to improve operational efficiency and task completion rate

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Feel free to get in touch with me here ↓

jenniferzeng5562@gmail.com

Crafted with love

by Jennifer Zeng in New York City © 2024

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